Reformr
structured motionMINI BRAND IDENTITYREFORMR is a concept reformer pilates studio built around one principle: control. Positioned as a modern boutique fitness brand for the lifestyle-driven individual, REFORMR offers structured classes in Reformer, Tower, Barre and Recovery — designed to build a strong core, refine movement and elevate how you train.
REFORMR began with a brief and a single word: control. Not the kind of fitness brand that chases trends, but one that moves with intention — every class, every detail, every decision rooted in structure and discipline.
Reformr
The color palette was built around softness and warmth. Powder blue, pale yellow and espresso brown — approachable without being casual, elevated without being cold. The palette moves between the warmth of the studio floor and the lightness of the brand's lifestyle world.
The tagline — Structured Motion — captures the duality at the heart of REFORMR. Structure suggests precision, discipline and form. Motion suggests life, energy and progress. Together they describe exactly what happens in the studio and exactly how the brand wants to feel.
