Visual foundationMini Brand Identity
Benefits of Mini Brand Identity
Clarity
A clear visual foundation removes uncertainty. With defined logos, colors and typography, your brand gains direction and immediately feels more professional and intentional.
Cohesion
When your visuals work together, your brand becomes easier to recognise and trust. A cohesive identity helps you show up consistently across social media, website and everyday communication.
The Mini Brand Identity creates a strong starting point for your business. Designed to evolve with you, it gives your brand the confidence and structure needed as you grow and refine your presence over time.
Room to grow
Not every brand needs a full branding process from day one.
The Mini Brand Identity is designed for businesses that need clarity, cohesion and a strong visual foundation — without the depth of a full brand development.
Deliveriables
Brand Direction
We begin with defining a clear visual direction for your brand — establishing mood, tone and overall aesthetic to guide the identity design.
Visual Elements
Simple supporting brand elements that enhance cohesion and help your brand feel complete and intentional.
Typography Selection
Carefully chosen typefaces that reflect your brand’s personality while ensuring clarity and readability across platforms.
Logo Suite
A refined logo system including a primary logo and supporting variations, created for flexibility across digital platforms and everyday brand use.
Mini Brand Guide
A concise PDF guide outlining how to use your logo, colors and typography for a consistent and confident brand presence.
Color Palette
A curated selection of colors designed to create harmony, recognition and consistency across your brand presence.
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Investment
Priced individually depending on scope. Typical projects range from 10.000 SEKPayment
Typically, we begin with a 50% deposit upon booking. We're more than happy to discuss individual payment plans to find a solution that works best for you.
Timeline
The Mini Brand Identity typically takes 2–3 weeks from project start, depending on feedback timelines.
The Process
We start with a short conversation to get to know you, your vision, and your goals. Think of it as a quick alignment session — your brand’s starting point, your inspirations, and what you want to achieve visually.
Step 1 ✢ Connect + Define
Next, we define the look and feel of your brand. Using color, typography, and mood, we create a clear direction that guides every design decision. The goal isn’t to overwhelm with options, but to establish a cohesive, intentional foundation.
Step 2 ✢ Creative Direction
Your primary logo, variations, and supporting visual elements are designed according to the direction we set. Each asset is created to feel consistent, professional, and ready to use across digital platforms and simple touchpoints.
Step 3 ✢ Design
We review the designs together and make adjustments until everything feels aligned with your vision. Up to two rounds of refinements ensure the identity is clear, cohesive, and confident — without overcomplicating the process.
Step 4 ✢ Refinement
You receive your final logo suite, color palette, typography, visual elements, and concise Mini Brand Guide — everything you need to show up with clarity and confidence. Simple, stress-free, and ready to grow with your brand.